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Self Publishing Non Fiction Self Help And Business Ebooks On Kindle

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The world of publishing has changed in major ways since 2010 when eBooks started becoming all the rage. Now anyone who always wanted to write and sell a book can. No more waiting to hear from publishers, only to get rejection letters, one after the other. Now you can make your dreams come true by self-publishing. The actual publishing itself is free. And there are many low-cost and free tools available that makes it affordable for anyone to self-publish their own books, both digital eBooks, and paperbacks.

One of the most important things for wannabe authors to understand; however, is that self-publishing requires more than just writing a quality book and uploading it to Kindle. The self-published author must also market and promote his work so that people can find it. When you publish traditionally, the publishing company does the marketing work for you. But, it's tough to get a traditional publishing deal. Marketing and promoting your self-published book isn't difficult, but it is an important part of the process if you want people to read your book.

You may write the most insightful or entertaining book ever. But if you don't market it, only family and friends will read it. To be a self-published author who is making a living, or even a side income, from his books, you must be willing to be the creative brains, but also the business brains behind the book. There are several steps to self-publishing your work:

 
* Planning
* Writing/Editing
* Marketing
* Promoting

The self-published author will need to move back and forth through these steps. You may, for example, begin writing, but need to go back to the planning stage if you decide to change the focus of one or more sections of the book. You will also need to work on marketing as you write the book. One example of this is creating a best-selling book cover for your book while still writing it. Yes, your book cover is considered marketing. In fact, it's possibly the most important marketing you'll do.

So as you can see, there's a lot of learning to do before you self-publish your book. But, you can do it! Many people who believed their dream of becoming an author would forever stay a dream now boast of being a multiple book author some of them even best-selling authors. And they started out just where you are now wondering how possible it is to make their dream come true.
Why Self-Publish an eBook
If so much goes into self-publishing, you may wonder why you should bother. Different people have different reasons for writing a book. Some of them have a great idea for a book, often a fiction book, and they have always wondered if they could really write and publish it. It could be a life-long dream.

There are other reasons as well, and ones you may not have thought of.

Increase Authority

If you are a coach, online business owner, trainer or niche blogger, writing a book is a fabulous way to improve your perceived authority in your field. In our society, authors enjoy a high status. Writing a quality book automatically increases your authority in your field.

If you are a coach, online business owner, trainer or niche blogger, writing a book is a fabulous way to improve your perceived authority in your field. In our society, authors enjoy a high status. Writing a quality book automatically increases your authority in your field.

Grow your audience

Adding an ebook to your business model is just another way people can find you and the advice they seek.

Adding an ebook to your business model is just another way people can find you and the advice they seek.

Increase your income

A book is just another way to offer your expert advice to a wider audience who is looking for help. It gives you a way to help more people and bring in more income while you do it.

A book is just another way to offer your expert advice to a wider audience who is looking for help. It gives you a way to help more people and bring in more income while you do it.

Create a careerNot a coach, online business owner or blogger yet? Or maybe you don't want to do those things, but you want to share your knowledge or creativity with the world while making a good living at it. Many people are now making a full-time living writing and self-publishing books. If they can do it, so can you!

Not a coach, online business owner or blogger yet? Or maybe you don't want to do those things, but you want to share your knowledge or creativity with the world while making a good living at it. Many people are now making a full-time living writing and self-publishing books. If they can do it, so can you!

But What if I'm Not a Writer? Many people want to write a book or even become an

Many people want to write a book or even become authorpreneur (an author who builds a profitable business out of his/her books remember, self-published authors must be business-minded too). But they know or think they aren't good enough writers. They might be fantastic storytellers. Or they have invaluable expertise in an area people are dying to find out about. But because they were only a so-so English student, they think they don't have what it takes to be an author. What a shame!

Believe it or not, being a stellar writer isn't the most important skill you need to have to be a successful self-published author! The content is what's so important. Your main job is to put your invaluable advice or storytelling to work get it on paper. Then, hire a top-notch editor to work out the details. They can smooth out the rough places, make it flow better and fix your grammar mistakes. That's what they do for a living! All you need to be able to do is to get your knowledge down on paper and then hand it over to them to make it easy and enjoyable to read.

There's also another way to go about becoming an author. You can hire a ghostwriter to do all the work for you. A ghostwriter will write the book with the details you provide. This is a better option for non-fiction than fiction, however. If you want to improve your authority and have an additional income stream by self-publishing a book, but don't want to do any of the writing, consider hiring a ghostwriter. There are many places you can find quality ghostwriters if you decide to go that direction.

There's no need for you to be an amazing writer to author an ebook! Approximately 80% of the population says they think they have a book in them. But how many of them will go for it? Are you one of that 80 %? Are you willing to learn what steps you should take to become a successful self-published author? You're off to a great start by picking up this eBook. Here you are going to find out what you need to do to get started making your dream of becoming an author a reality!

Now that you've learned how self-publishing a book can improve your career, business, and life, let's get started with the first stage of the process: Planning.

Planning your eBook

Before you even get the first word down onto paper, you need to participate in some brainstorming, do some research and make some decisions. First, brainstorming.

Of course, the first step is to decide what topic you are going to write on. You may have some ideas, but you'll probably need to narrow them down before you start writing. This brainstorming will save you hours of time in the long run. I know you're anxious to get started writing your book, but trust me on this!

Let's look at a couple of quick examples:

Example #1

Say you are a life coach and you want to write a book to improve your authority and increase the numbers of readers that come to your blog. There are a ton of different topics you could write on as a life coach.

Career changes (forced or chosen)
Relationship issues
Divorce
Grief
Habits
Parenting
Mindset
Health
Self-development

And these are just a few of the broad categories to choose from in that wide field.
Example #2
You are a creative person who wants to write a fiction book. You have a general idea of the main character, but you aren't sure if you should make it into a sci-fi, romance or mystery. And within each of those genres, there are subgenres.Mystery includes subgenres like:

Police procedurals
Thrillers
Psychological mysteries
Traditional mysteries
Cozy mysteries

So, with all these decisions, how do you decide what to write about?

Write what you love
One of the best ways to choose is to think about what you are most enthusiastic about. Are you most excited when helping someone through the grieving process as a life coach? Do you love to read a great cozy mystery? Why not start there? It will make the process easier, and it will be a labor of love.

Do the research

Even if you are determined to write what you love, you still need to verify that the niche is a popular or profitable one. Do the research to find out. Search Amazon and Google specifically. Answer questions like:

How many best-sellers have been on the topic in the last 6 months? Year?

Who would your biggest competition be? (For example, does Dr. Phil have a best-selling book on grief? How about other famous people?)

How many copies of the book have sold so far in each format (digital, paperback and audio)?
How much are they selling each format for?

What words do they use in their titles and descriptions?

What subcategories are there under your topic? (grief of partner, grief of child, grief of pet, grief of parent, survivors guilt/grief, etc.)

It works the same for fiction. What categories are most popular? Romance is much more popular and profitable than a Western, for example.

Poll your readers

If you have a blog, ask your readers what they would most like to know about. It could be the topic of grief if you've already decided on that topic. Or ask them the general question. What topics that you discuss are their favorites. What specifically would they like to know more about within that topic?

You can also look at the stats for your blog and social media. What topics get the most clicks? What posts and update topics get the most interest?

Note that you can even use past blog posts as content for your book. You could use it just like it is or use it as a starting place since most posts don't give all the information possible about a topic.

Look at trends

What are topics trending now? Maybe you also enjoy discussing health-related issues. If you look at what's popular what's in the news, what people are talking about on social media you are sure to find the topic of health. Then you could drill down. What specific topics are people reading and talking about? How does that fit with your expertise?

To Outline or Not

Now that you have your topic, it's time to decide how to get started writing. If you talk to authors, youâll get different opinions on if outlining is the best way to go or not. But for the most part, it depends on you as the writer.

The reason for this may be because, with non-fiction, there's a clear reason for writing the book you have the goal of getting certain information into the hands of readers. With fiction, the goal is to entertain. With non-fiction, you can research to see what subtopics should be covered in your book. You can easily determine what topics people want to know more about. But fiction is a creative pursuit. You hope that you can come up with characters, plot, and dialogue that transports your reader to another world a world you create.

There are benefits to both pantsing and outlining what fiction writers call plotting.Pantsing allows you the freedom to let the topic take you into the flow of writing. Some authors feel stifled by even the thought of outlining. The benefits of outlining, especially for a non-fiction book, can sometimes outweigh the writers high you get when you pants it.

When you outline, you typically have less revision to make, and it doesn't take as long to write the book. When you pants it, there's usually quite a bit of content that you end up cutting because it doesn't fit with your overall theme. It also takes you longer to write the book because you may need to stop to make choices about where to go next if you hit a wall.

Most authors use a combination of pantsing and plotting. They may come up with a general outline of what subtopics they want to talk about, but not the details. They want the actual content to come organically. This type of writing can sometimes feel more authentic and free flowing, depending on the writer. Or if you are a fiction writer, you may want to create character sketches for your protagonist and antagonist, a list of major plot points and how you want to end the book. Maybe you want to add a plot twist right at the end, or you want to end it with a happily ever after. But you may decide to start writing your first draft with only those details created and see where the story (and your characters) takes you.
The important point is that there's no right or wrong. You should do what feels best to you. Try a combination or try it both ways and see which one feels more natural. And if you decide to outline, you don't need to use the old Roman number outline you used in school! Just jotting down main ideas with examples or subtopics underneath works just as well. Don't get hung up on how to best outline or you'll never finish the book! No one is ever going to see your outline. It's only for you. It's only a tool. So use what works for you.

Marketing Your eBook

You might be thinking, Wait a minute. How can I market my book when I don’t even have a book written? Successful self-published authors will tell you that the time to market is now before you write the book. If you start after you write or publish it, you are behind in your game.

In fact, many first-time authors don't put much time into these concepts. They write the book, publish it on Amazon and wait for the big, fat royalty checks to come streaming in. It doesn't work that way. Much thought and research must go into these little details so that people will be able to locate your book. If they can't find it, they cant read it.

Marketing starts when you come up with ideas for the title, cover art, and synopsis. You want to decide on some of these important points first so that you can:

Get into the flow of writing the book
Get more clear about the purpose and content of the book
Ensure the book will be found by the people who will search for it
Begin branding the book and yourself as an author
Start a buzz about the book get people excited to read it

Here are a few things to think about to get you started marketing your book.

Keywords and Categories

These little beauties were mentioned in the last chapter because they are vital to the success of your book that is if you want people to read it. They ensure the people who will search for books on grief. Or, if you are a mystery writer, that your cozy mystery will be easy to find and will grab the reader's attention fast. Do your research to find out what keywords and categories will best highlight your books best features.

These little beauties were mentioned in the last chapter because they are vital to the success of your book that is if you want people to read it. They ensure the people who will search for books on grief. Or, if you are a mystery writer, that your cozy mystery will be easy to find and will grab the reader's attention fast. Do your research to find out what keywords and categories will best highlight your books best features.

What's in a Title

There's a great deal of difference between non-fiction and fiction when it comes to titles. Non-fiction books often have subtitles that give the reader a clear understanding of what the book is about and who it's written for. The main title may be catchy, but it still needs to give the reader an understanding of what they will find inside the pages. You'll also want to use keywords in your title, so it's easy for readers to find.

There's a great deal of difference between non-fiction and fiction when it comes to titles. Non-fiction books often have subtitles that give the reader a clear understanding of what the book is about and who it's written for. The main title may be catchy, but it still needs to give the reader an understanding of what they will find inside the pages. You'll also want to use keywords in your title, so it's easy for readers to find.

Fiction book titles give the reader an idea of the book topic, but even more importantly, they need to grab the readers attention and make them want to start reading. The current trend in best-selling fiction is a short, snappy title. If you look at the top best-selling fiction books on Amazon, you'll see that most of them have only two or three-word titles.

Studying the titles of the best-sellers in your category is a smart way to help you come up with a strong, attention-grabbing title based on what’s trending in your particular category or genre.

Description

This is the first real look people will get at what you have to say, so make it count. Grab their attention and then tell them what your book will do for them. What it will provide them with. Make sure you can live up to what you claim, though, or you will be very unhappy when reviews start coming in. Think of the description as creative copywriting. This is your sales pitch. Don't forget to sprinkle keywords throughout the description!

This is the first real look people will get at what you have to say, so make it count. Grab their attention and then tell them what your book will do for them. What it will provide them with. Make sure you can live up to what you claim, though, or you will be very unhappy when reviews start coming in. Think of the description as creative copywriting. This is your sales pitch. Don't forget to sprinkle keywords throughout the description!

Start your author's platform

If you don't have a website or blog yet, but you plan on making a living off your writing (even a part-time one) you are going to want to start building a name for yourself now. That means creating a website and starting to blog about it. Along with that, set up social media accounts or fan pages and start posting to them regularly. Get people familiar with who you are and what quality content you can offer them. Then, when you start sending out teasers about your book being released, they will already be familiar with you and your message.

If you are a service provider, such as a coach, and you already have a website or blog, you can start adding onto that. You have probably already branded your services or products, so now you can start adding details about your upcoming book in posts, both on your website and on social media. Continue to build connections with others in your field who can help you promote when the time comes. Just make sure that the content matches. If your book is on grief, but you are a fitness trainer, youâre going to need a new site to market your grief book.

Book formats

Now's as good a time as any to decide what type of formats you will offer your readers. Some people chose to only create digital books and publish them on Amazon. Others only offer their books for sale on their website so that they are in control of the pricing and quality control. Others go all out they publish on multiple platforms, such as Amazon, Barnes & Noble, iBooks, Kobo, etc. They also offer hard copies, which can be set up through Amazon's Create Space program.

Now's as good a time as any to decide what type of formats you will offer your readers. Some people chose to only create digital books and publish them on Amazon. Others only offer their books for sale on their website so that they are in control of the pricing and quality control. Others go all out they publish on multiple platforms, such as Amazon, Barnes & Noble, iBooks, Kobo, etc. They also offer hard copies, which can be set up through Amazon's Create Space program.

Some authors will start out with only a digital copy and see how it goes. This is a fine decision. It gives you time to learn the ropes of self-publishing. Publishing your own book is challenging work, and it's easy to get overwhelmed with all the steps necessary and all the different programs and advice available. So if you want to start with one product and then build up, that's great! The best place to start selling your book is on Amazons Kindle, hands down. Amazon has approximately 70% of the digital book market, so if you are starting with an eBook, it's definitely the place to go.

The Top 3 Things you Can't Scrimp On

You are writing a book to make money, not spend it. Got it. But have you ever heard the phrase You've got to speculate to accumulate? It means that you have to invest in a business plan to turn a real profit. There are definitely a lot of things you can use to make the entire self-publishing process that is totally free or very low cost. But there are three things you need to avoid scrimping on if you want your book to be a successful earner.

Book Covers

Unless you are a graphic designer or artist, having a book cover design made for your book is important. Yes, there are programs out there that will allow you to create your own cover that is free or inexpensive, but usually, the covers look amateurish. Take a look at Amazon at the books that have no reviews and probably no sales. Now, compare those to the best-sellers. See the difference? We know we shouldn't judge a book by its cover, but we do. And a great cover can honestly make a difference between getting your book in the hands of readers or having it sit gathering dust on the virtual shelf.

Unless you are a graphic designer or artist, having a book cover design made for your book is important. Yes, there are programs out there that will allow you to create your own cover that is free or inexpensive, but usually, the covers look amateurish. Take a look at Amazon at the books that have no reviews and probably no sales. Now, compare those to the best-sellers. See the difference? We know we shouldn't judge a book by its cover, but we do. And a great cover can honestly make a difference between getting your book in the hands of readers or having it sit gathering dust on the virtual shelf.

Editing

You should also plan on hiring an editor if at all possible. This is one of the top three things you shouldn't skimp on when writing a book. If you market and promote your book well, you'll make this money back easily. Start looking for a quality editor as you work on your book. If you wait until you are finished with it, it's going to gather dust while you search. Any stall in your momentum should be avoided at all cost, so search early and be diligent about finding the best you can afford.

The reason editing is one of the three things you should plan on paying for is that typos, grammar mistakes, and confusing passages will earn you bad reviews. This, in turn, will make people reconsider if they will buy the book. After all, if an author didn't care enough to properly edit, what quality can a reader expect from them? After all the time and energy you put into creating the best book you could, don't let a poor editing job make it all for nothing! Even if you are an editor yourself, don't be tempted to edit your own work. After reading it a million times, you are likely to miss things that could lead to poor reviews even if the content is great.

Formatting

Yes, you can do this yourself. There are free programs that will help you do it. But there is a steep learning curve and anyone who's ever formatted an eBook will tell you that it's frustrating and time-consuming. And, it may look terrible anyway. It could take you days to do what someone else could do in a couple of hours, and it will look professional. One way to ensure you get lousy reviews is to have a poorly formatted book that is difficult to read.

Writing your eBook

Finally, we get to the fun part. Or maybe you aren't expecting it to be fun. Well, you might just be surprised! Some writers will tell you that writing the book is the easy part! Self-publishing a book takes a while. The writing might not take as long as you think, but building a platform, doing the research and coming up with a solid topic or idea is all part of the process.

Let's look at ideas about writing, even if you aren't a self-proclaimed writer.

Managing Time

One of the biggest challenges to getting a book self-published is finding the time to write. Here are some down and dirty reminders. If you are serious about publishing that book, you need to:

Schedule time to write it doesn't have to be every day, but it needs to be on your schedule consistently, so it happens! Add it to whatever method you use to keep track of your days.
Stay motivated it isn't always easy to stay motivated to write. Some days you just don't feel it, or the words aren't coming. Consider joining a group of writers, on or offline. They understand, and they will be happy to help answer questions, so you don't stall. They can also help you stay motivated.
Commit to a session decide how much you are going to write for each day you schedule writing. You can choose word count or time, whichever you prefer. The goal is just to make sure that you have a time frame of when you will write and when the ebook should be about finished.

Let go of self-doubt every writer sometimes questions their ability to explain the topic well or if they have a strong enough story that people will want to read. Every writer! The Stephen Kings of this world also question their ability from time to time. Do yourself a favor don't compare yourself to any other author and just keep going. There will be times of doubt, but there will be other times when the words and ideas just flow together.
Use "hidden" time.  Do you wait around for your kids to finish soccer practice or dance lessons? Use that time to write. Those hidden pockets of time we usually waste scanning Facebook can be put to much better use. Find a writing app you like and write on your lunch breaks or during commute time. Once you become aware of how much time this adds up to, you'll be amazed.
Make your choice would you rather rake up more TV viewing or gaming hours or would you rather be an author? Sometimes that's the real question you have to ask yourself. You may need to make a few sacrifices to get your book written, but it will be worth it. You'll have something to show for your time and effort!

Just write

One of the biggest mistakes new writers make is to edit their work as they go. They think too much, trying to find just the right word or questioning the way they are saying something. They often get frustrated and give up, saying they just can't write. But what experienced writers know is that there's a writing process and using it works every time!

Here's a simplified look at how experienced writers use the writing process:

The first Draft they just get their ideas down on paper. It's messy and ugly. But it doesn’t matter. There's time to make it sound the way you want it to later.

The second Draft this is the time to look at your first draft and make bigger changes. Don't worry about any grammar or spelling issues during this read-through. Only look at the big picture.

Do you have a hole in your research or skip a step that you need to go back and add?
Is there a problem with your plot that you didn't notice before?
Should one section be moved to a different part of the book for flow and logic?
Is there a section that doesn't seem to fit into where you are taking the book? Does it need to be removed or just moved?
Is there a paragraph or several sentences that are confusing that needs to be rewritten or revised?

The third Draft once you have the context of your ideas in place, you can start editing in a detailed way.

Check and change grammar and spelling errors
Use a thesaurus to find similar, but more exact words
Rewrite cliche
Fix typos

The reason we complete the writing process in this order is that its a waste of time to proofread for grammar issues when you may end up taking sections out later. Using the writing process, you can get your ideas down, and then look for bigger contextual issues and then finally, the small tweaks that will fine-tune the book.

After the writing

After you have worked your way through the writing process, you will want to send your book manuscript to beta readers. A beta reader is a person who will read your book and make suggestions in exchange for receiving a free copy of the book. This copy can be in PDF format. Writers should start thinking about who they would like to be a beta reader long before they are needed. Beta readers can be friends and family members, or better yet, other experts in your field. This is one of the ways working on your author platform (marketing) while you are writing and even before you start pays off big time! You don't want to beg someone you've never engaged with to read your book. Instead, build a connection with them. Perhaps help them out first. Then, when the book is ready, they will be much more likely to beta read for you.

Once you've made the changes your beta readers have suggested, its time to send the manuscript to your editor. Remember, you'll want to begin searching for an editor, a cover designer, and a formatter before and/or while you are writing the book so that you can have everything in place to get your book out there as soon as it's finished. You want it out there working for you.

Promoting Your eBook

As with your ebook marketing, you will want to begin promoting your book before it's finished. The marketing sets up the way to promote your book. As you work on the book, begin planning for the promotion phase and start building anticipation for the book's release.

Start Before Release

Pre-orders You can set up a page on Amazon Kindle so that you can pre-sell your book before it's even finished! This will help improve your ratings on Amazon once the book is released, which in turn, will help more people see it. Amazon will do some of the promoting for you if you hit a high enough ranking. You may want to consider having a lower pre-order price to encourage people to order it ahead of time.

Blog

You should set aside time to blog about your book while you are writing it. You can write updates on how it's going, a list of topics that will be covered, reveal your book cover, give excerpts from the book and blog about topics that will be covered in detail in the book. Make sure to add a way for blog readers to pre-order the book at the bottom of each blog post.

Social Media Like with all business ventures, social media is a fun, easy, free way to build a buzz for your book before it's even released. You should focus on connecting with influencers in your field, as well as other authors who might promote your book. Use the suggestions in the blogging tips above to create social media posts to excite your fans.

Paid ads Social media ads, like Facebook, are very low cost but can make a big difference in who knows about your book. You can Boost posts or buy ads on Facebook. Both are great ways to promote your book before, during and after the big release date.

At or After Release

On the day of your book release, host a launch party where you give away free copies of the book, offer bonuses for people who purchase on that day, give prizes for those who leave honest reviews, etc. You might even invite other authors or influencers to drop by the party to do their own giveaways. They will promote the party, so their fans and readers become your fans and readers too.

Book Blog Tour

This is a virtual book tour where you set up blogs to host you as a guest blogger or do an interview with you. This takes some organization, and you'll need to start the planning before your book is finished, but it can be excellent exposure for your book.

Write more books

The best way to get more eyes on your book is to write more books. When you are thinking about what topic to write on, think about how you could make a series out of the larger topic. Series have much more selling power than one book alone. If you are writing about grief, you could write a book on the stages of grief, one on tips for healing grief and one on rebuilding your life after the loss.

Release multiple media formats

We talked earlier about book formats and that as a budding author, you may want to start with one format or location first and then branch out. Having multiple book formats and locations makes it more accessible to everyone. You can publish it on Kindle first and then move onto iBooks, Barnes & Noble, etc. You can also offer to publish on demand books to turn your eBook into a physical product. It's easy to do now through Kindle's Create Space program. Then, add an audiobook.
Make YouTube videos

If your book is non-fiction, create a YouTube channel and make some how-to videos that relate to the book. Give them enough detail to provide value to them and then follow up with a call to action to purchase the book for more advice.

Run a Goodreads giveaway

On Goodreads, the social media platform for readers, you can set up a giveaway that will draw attention to your book. This only works for physical books. This is where readers hang out, so running a giveaway can really spread the word. This will also give you more reviews on this site, which leads to more sales.

Run a KDP Free or Countdown Deal

Kindle allows you to set up a certain number of days within a 90 day period when you can give your book away for free or a lower price. Once you set these up, promote the heck out of them on social media. It's true you won’t make money off of the free books, but you will spread the word, which in the long run, means more sales.

Conclusion

Writing a book can boost your business into a new direction and can fulfill your dreams of becoming an author. It's a great way to increase your income and earn more authority in your field. Here are the top 10 tips you should take away from this eBook:

Planning is vital to the success of a book. Spending the time necessary to plan out the details will make the process easier.
Start your marketing before you even begin writing. Making connections is the name of the game, so include time for marketing in your writing schedule.
Connect with others who are in your field who are also authors. They will be able to answer questions and introduce you to other contacts who will be beneficial to your self-publishing success. They are also a fabulous resource for finding book cover designers, editors, and formatters, so you know you are getting the best quality.
Create at least a rudimentary outline if possible. You'll need to have a basic idea of where you want to take the book what your purpose is in writing it. Write your outline out so you can refer to it as you go along. And allow it to be a flexible, working outline so you can make improvements as you go along.
Set up a writing schedule and stick to it, even when you don't feel like it. You can choose to write for a set amount of time per day or write until you complete your pre-chosen word count.
Use the writing process to make the best use of your time and lower your frustration.
Seek out beta readers, an editor, a book cover designer and a formatter before the book is finished, so you have everything in place when you are ready to release it.
Stay organized as you connect with other authors and influencers so that you have easy access to their information when you are ready to contact them to help you promote.
Start a buzz before you launch your book. Even two or three months before. It's never too early to start.
Trust in your ability to write a book. You can always get someone else to smooth out the rough edges. There are people out there who are looking for the advice and assistance you can give. Focus on that and trust in yourself to provide it.